What It Does

Naturally colored, straight from the earth! Our Brazil Clays are kaolin clays that are naturally pigmented due to mineral elements present in the earth—no artificial colorants or dyes are used. Each Brazil Clays color has its own unique mineral profile, giving each one different skin or hair benefits.

Brazil Clays Gold Earth is a kaolin clay rich in the mineral potassium. This golden clay has a high capacity to exchange electrolytes with skin and hair, having a purifying and astringent effect. Not only does it help thicken emulsions, it has been clinically proven to repair the hair's cuticles when used at 4%.

Why Choose Kaolin

Kaolin is superior to bentonite, illite or montomorillonite clays because it’s more gentle on skin. Other clays have a pH between 7-10, depending on the source of the clay. Ouch! Brazil Clays have a pH of 4-5, which is closer to skin’s natural pH. This makes kaolin more gentle on skin.

Kaolin clay also absorbs less water from skin than other clays, leaving skin feeling less dry and stripped.

How It's Made

Brazil Clays are sustainably mined from the earth in southern Brazil. Its unique characteristics are preserved during extraction through a selective process where the region’s biodiversity is respected and maintained.

Nut Free
Nut Free
Gluten Free
Gluten Free
People and Planet
People and Planet


Kaolin 100%

People and Planet

Readily biodegradable

Geographical Origin


Ingredient Origin

Mined from the Earth


Oil absorbing
Hair cuticle repair
Thickens emulsions
Improves product slip

Types of Formulas

Any and all, but recommended for hair

Use Level
Emulsions (O/W)
Emulsions (W/O)
Sensory Modifier
Cleansing Systems
Bar Soap
1 - 10%
1 - 6%
1 - 5%
20 - 60%
1 - 10%
5 - 15%

Hair studies conducted at 4% in a rinse off shampoo
Color intensity increases the more clay added to formula.

Color / Odor / Appearance

Earthy Gold / None / Soft Powder


Dispersible in Water, Oils, Butters, Waxes

Natural Index ISO 16128



Store in closed container in a dark, cool and dry place.

Shelf Life

See retest date on Certificate of Analysis.


For external use only. Keep out of reach of children. Refer to regulatory documents for full precautions.

Shipping Restrictions


Regulatory Documents

Safety Data Sheet
Certificate of Analysis Lot 22C355

Sold in ounces by weight. See our Terms for full warranties on safety & regulatory.

Packaging Type
2 oz
8 oz
16 oz
5 LB
Paper Tube
Stand Up Pouch
Paper Tube
Poly Bag

Why It's Special

Give your hair repair products the golden touch with this potassium-rich golden clay.

Quality. Transparency. Trust.

Top soil is removed to dig out gold clay from the earth.


Gold Earth is milled to a uniform particle size, less than 15 μm.


Top soil is replaced and trees are planted.