Give your hair repair products the golden touch with this potassium-rich golden clay.
Naturally colored, straight from the earth! Our Brazil Clays are kaolin clays that are naturally pigmented due to mineral elements present in the earth—no artificial colorants or dyes are used. Each Brazil Clays color has its own unique mineral profile, giving each one different skin or hair benefits.
Brazil Clays Gold Earth is a kaolin clay rich in the mineral potassium. This golden clay has a high capacity to exchange electrolytes with skin and hair, having a purifying and astringent effect. Not only does it help thicken emulsions, it has been clinically proven to repair the hair's cuticles when used at 4%.
Kaolin is superior to bentonite, illite or montomorillonite clays because it’s more gentle on skin. Other clays have a pH between 7-10, depending on the source of the clay. Ouch! Brazil Clays have a pH of 4-5, which is closer to skin’s natural pH. This makes kaolin more gentle on skin.
Kaolin clay also absorbs less water from skin than other clays, leaving skin feeling less dry and stripped.
Brazil Clays are sustainably mined from the earth in southern Brazil. Its unique characteristics are preserved during extraction through a selective process where the region’s biodiversity is respected and maintained.
Mined from the Earth
Hair cuticle repair
Improves product slip
Any and all, but recommended for hair
|1 - 10%
1 - 6%
1 - 5%
20 - 60%
1 - 10%
5 - 15%
Hair studies conducted at 4% in a rinse off shampoo
Color intensity increases the more clay added to formula.
Earthy Gold / None / Soft Powder
Dispersible in Water, Oils, Butters, Waxes
Store in closed container in a dark, cool and dry place.
See retest date on Certificate of Analysis.
For external use only. Keep out of reach of children. Refer to regulatory documents for full precautions.
Stand Up Pouch
Top soil is removed to dig out gold clay from the earth.
Gold Earth is milled to a uniform particle size, less than 15 μm.
Top soil is replaced and trees are planted.