What It Does

Naturally colored, straight from the earth! Our Brazil Clays are kaolin clays that are naturally pigmented due to mineral elements present in the earth—no artificial colorants or dyes are used. Each Brazil Clays color has its own unique mineral profile, giving each one different skin or hair benefits.

Purple Earth is a kaolin rich in magnesium, which helps promote cell maintenance, providing a more youthful appearance of skin. It has a deep purple, earthy tone. It additionally helps thicken emulsions, helps products glide more smoothly on skin, and adds natural color.

Why Choose Kaolin

Kaolin is superior to bentonite, illite or montomorillonite clays because it’s more gentle on skin. Other clays have a pH between 7-10, depending on the source of the clay. Ouch! Brazil Clays have a pH of 4-5, which is closer to skin’s natural pH. This makes kaolin more gentle on skin.

Kaolin clay also absorbs less water from skin than other clays, leaving skin feeling less dry and stripped.

How It's Made

Brazil Clays are sustainably mined from the earth in southern Brazil. Its unique characteristics are preserved during extraction through a selective process where the region’s biodiversity is respected and maintained.

Nut Free
Nut Free
Gluten Free
Gluten Free
People and Planet
People and Planet


Kaolin 100%

People and Planet

Readily biodegradable

Geographical Origin


Ingredient Origin

Mined from the Earth


Oil Absorbing
Skin Rebalancing
Thickens Emulsions
Improves product slip

Types of Formulas

Any and all

Use Level
Emulsions (O/W)
Emulsions (W/O)
Sensory Modifier
Cleansing Systems
Bar Soap
1 - 10%
1 - 6%
1 - 5%
20 - 60%
1 - 10%
5 - 15%

Color intensity increases the more clay added to formula.

Color / Odor / Appearance

Earthy Purple / None / Soft Powder


Dispersible in Water, Oils, Butters, Waxes

Natural Index ISO 16128



Store in closed container in a dark, cool and dry place.

Shelf Life

See retest date on Certificate of Analysis.


For external use only. Keep out of reach of children. Refer to regulatory documents for full precautions.

Shipping Restrictions


Regulatory Documents

Safety Data Sheet
Certificate of Analysis Lot 22D203
Certificate of Analysis Lot 23D242

Sold in ounces by weight. See our Terms for full warranties on safety & regulatory.

Packaging Type
2 oz
8 oz
16 oz
5 LB
Paper Tube
Stand Up Pouch
Paper Tube
Poly Bag

Why It's Special

Purple Earth’s natural color, low pH and magnesium content make it an excellent choice in skincare.

Quality. Transparency. Trust.

Top soil is removed to dig out purple clay from the earth.


Purple Earth is milled to a uniform particle size, less than 15 μm.


Top soil is replaced and trees are planted.

exfoliating body bar

One of our favorite weekly rituals is to exfoliate the skin on our bodies. If you don't like the oily or greasy residue that sugar-based cleansers leave on skin, an exfoliating body bar might just be for you. Infused with naturally-colored kaolin clay, Brazil Clays Purple Earth provides a rich magnesium source to skin without drying it out, while Strawberry Exfoliant exfoliates dead skin with its smooth edges.

print recipe

Double Boiler
Silicone Mold
Safety Equipment

Skill Level: Medium

Makes 100 grams.

1 Creamy Coconut Surfactant 44.2%  44.2 g
2 Shea Butter Surfactant 14.5% 14.5 g
3 Organic & Fair Trade Cocoa Butter 2.0% 2.0 g
4 Natural Emulsifier 68 21.0% 21.0 g
5 Cetearyl Alcohol MB 10.0% 10.0 g
6 Brazil Clays Purple Earth 2.0%  2.0 g
7 Strawberry Exfoliant 3.6%  3.6 g
8 Lavender Essential Oil* 1.6%  1.6 g
9 Geranium Essential Oil* 0.1%  0.1 g
10 Preservative PE 1.0%  1.0 g
TOTAL 100%  100.0 g

Ensure all equipment is cleaned and sanitized. Wear proper safety equipment, including gloves and a respiratory mask that can filter our small particulate as Creamy Coconut Surfactant generates a lot of dust.

Add ingredients 1-7 in the top portion of a double boiler and begin heating to 175ºF/80ºC with gentle stirring. When at temperature and everything is homogenous, add in items 8-10 and continue stirring. Turn off heat and begin cooling to 150ºF/65ºC.

Pour into silicone molds of your choosing and allow to cool to room temperature.

INGREDIENTS: Sodium Cocoyl Isethionate, Water, Cetearyl Alcohol, Shea Butteramidopropyl Betaine, Cetearyl Glucoside, Fragaria Vesca (Strawberry) Seed, Theobroma Cacao (Cocoa) Seed Butter, Lavandula Angustifolia (Lavender) Oil, Pelargonium Graveolens (Geranium) Oil, Phenoxyethanol, Ethylhexylglycerin, Tocopherol

This recipe is only a representative formulation to serve as an example of how these ingredients can be used. It is not a commercial product. Please conduct own testing as this formulation has not been subjected to testing for either performance, efficacy or safety.

Before handling ingredients, read all product information and safety data sheets for the ingredients to understand any handling instructions, safety precautions, and disposal instructions.